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Hello from the Editor
Communities and Collections
Communities and Collections: Education and Lifelong Learning
Communities and Collections: Diversity
Commuities and Collections: Tourism
Communities and Collections: Health and Well-Being
A National Collections Development Strategy for Scotland's Museums
Turas
Writing with Light
RDCF Launch
My Friend Flickr
City of Edinburgh Museums and Galleries Summer Programme
Significance Scheme Launch
SMC Grants News
Show Scotland
Remembering Slavery in 2007
Royal Openings for Museums around Scotland
Treasure Seekers
Amendment
Hello, and welcome to our fourth edition of SMC�s quarterly magazine,
This issue of the magazine is centred around collections and their impact on the communities in which they reside � a theme which will be carried through to our AGM and Annual Report. This follows on from the Scotland�s Culture document, published by the Scottish Executive in January this year, which very much put collections at the heart of cultural policy. Collections development at the heart of communities will be the focus of SMC�s delivery over the next five years.
Earlier this year, SMC carried out further research with its membership to identify a formal link between museums and their impact on local communities. Many of our members provided examples of some of the fantastic projects and activities they have been running, a small selection of which can be seen in this issue of MG:Q. The findings of our research are, at the time of going to print, being produced as a leaflet for distribution to key policy makers and other decision makers, and highlight the need for increased investment in this country�s rich and diverse heritage.
In addition, SMC�s final strategy in our suite of four A National Collections Development Strategy for Scotland�s Museums was published in October, and builds on the strengths of the museum and gallery sector by suggesting a way forward for engaging more people with Scotland�s collections.
This issue also covers the long-awaited launch of the �Significance Scheme�, which was promised as part of Scotland�s Culture and which will recognise collections of national significance in non-national museums, making sure they are cared for and promoted to a wider audience. We have been pleased to welcome Mike Taylor as the Significance Scheme Manager at SMC, and Douglas Connell as the Significance Chair.
Our cover story reports on the involvement of well-known broadcaster and columnist Muriel Gray in our Treasure Seekers campaign. Muriel chose to be photographed at the Glasgow School of Art, where she was formerly a student. Keep your eyes peeled in the coming months for other celebrities taking part in the campaign.
Finally, we have included a piece outlining some of the evaluation results from Show Scotland 06. The weekend surpassed our expectations, with fantastic visitor numbers and great feedback from many of those involved. We are now getting ready for Show Scotland 07 which we hope will be even bigger and better!
As always, we would love to hear from you with any story ideas or feedback on the magazine.
Sarah Burry-Hayes
Editor
Museum collections are embedded in the identity, confidence and understanding of the communities in which they reside. Practically every community has at least one museum collection through which they engage in many different ways.
Education and Lifelong Learning
Health and Wellbeing
Diversity
Community Confidence
Tourism
Local MSPs were invited to attend these visits and to learn more about the work being done in their constituency museums.
There are more than 360 museums and galleries in Scotland acting as custodians to over 12 million objects. Each one of these museums contributes to the wider social and economic agenda in Scotland and the majority undertake community based activities often with very limited resources.
The Scottish Executive�s report Scotland�s Culture, commends museums for the �major contribution� they make to achieving cultural priorities and determines an even greater future role for collections in national life. SMC�s A National Collections Development Strategy for Scotland�s Museums further highlights the many ways that communities can engage with Scotland�s rich collections.
The integral role museum collections play in the lives of our local communities must continue to inspire future generations. However, further investment in the sector is necessary to ensure that this is realised.
There is the assumption that collections will always be there as a resource, but in reality these collections need continual management and development. As their guardians, Scotland�s museums hold a privileged position but also bear a great responsibility.
In the following articles there are four case studies from museums around Scotland, highlighting just some of the activities that demonstrate the important link between communities and museum collections.
Case Study: Aberdeen Art Gallery, Leonardo da Vinci Activities
Written by Fiona Mair, Lifelong Learning Officer, Aberdeen City Council
Our hosting of �Ten Drawings by Leonardo da Vinci: An Exhibition to Celebrate the 80th Birthday of Her Majesty the Queen� fell during the summer holidays this year so we felt it was appropriate to make it the focus of our summer activities. We worked with a number of local partners to bring together a varied range of events and activities.
Aberdeen City Council�s Arts Development Team integrated three weeks of da Vinci themed activities into their summer programme. Two adult life drawing classes were held, followed by a workshop for young people, �Pistons and Components�, investigating Leonardo�s inventions.
We also worked with His Majesty�s Theatre, Aberdeen, to create two drama events. �Mask and Masque�, a full day event for 8-12 year olds, drew on Leonardo�s Italian Renaissance history for inspiration. Participants investigated Venetian masks, then created their own masks and characters to use in a play of their own making. �Dramatic da Vinci� was inspired by The Da Vinci Code and involved two workshops a day over three days. A scenario in which Leonardo has been kidnapped was introduced, with the participating children planning how to save him and then performing a play of their rescue mission.
CityMoves Dance Space, the regional dance agency for the North East, was also involved in delivering a series of dance workshops entitled �Dancing da Vinci�.
Finally, we held �The Da Vinci Day�, a day of drop-in activities at the Art Gallery, again supported by Arts Development. A range of activities, including badge and key ring making, life drawing and sketchbook work were involved and all activities were busy all day.
We found that the events in the most part were over-subscribed and were popular with all, including families newly arrived in the area from all over the world. We are planning a more ambitious programme of activities for next year�s summer exhibition of Japanese Art and Artefacts, for which we will be seeking external funding.
For further information on these and other such events planned by Aberdeen City Council, please contact Fiona on 01224 523701 or [email protected]
Case Study: St Mungo Museum of Religious Life and Art, Faith to Faith Workshop
Written by Kiran Singh, Education and Access Curator, St Mungo Museum
St Mungo Museum of Religious Life and Art in Glasgow is a unique museum within the British Isles which aims to promote mutual understanding and respect between people of different faiths and of none.
The museum's adult learning programme, Faith to Faith, aims to allow visitors to discuss and debate issues relating to religion in Scotland and the world today.
The programme began in 2001 with a workshop on 'Understanding Islam'. The success of this event enabled the museum staff to create a series of 'Discovering World Religions' workshops, which were led by people of different faiths.
The programme has developed considerably since 2001, attracting a wide range of visitors from across the city and beyond.
Topics have ranged from Humanism, Paganism, African Beliefs, Tibetan Buddhism (which coincided with the visit to Scotland of His Holiness the Dalai Lama) and Discovering Rastafarianism. led by Rastafari Scholar Jah Blue.
Last year, as part of the series, the museum explored issue based topics such as sexuality and religion, violence against women and social justice and religion. The Sectarianism in Scotland workshop proved to be most popular, and coincided with the First Minister's summit on tackling sectarianism, which added to the debate.
The 2006/07 series will be on the theme of slavery and human rights, and will aim to tie in with UK plans to mark the bicentenary of the abolition of the transatlantic slave trade. The forthcoming workshop series will be on topics such as Salvery and Religion and the Resistance Religions, as well as exploring the legacy and forms of slavery, including economic slavery today and racism on our doorstep.
Faith to Faith is now widely recognised by the faith communities in Glasgow, anti-sectarian and anti-racist organisations, and those involved in policy and political decision-making.
For further information on St Mungo Museum activies, contact Kiran on [email protected] or 0141 553 2557.
Case Study: 'Reeling Them In' at the Scottish Fisheries Museum
Written by Jennifer Gordon, Acting Curator, Scottish Fisheries Museum
The Scottish Fisheries Museum has seen a gradual decline in visitor numbers to the permanent displays of its collections in recent years and so, in response to this, we have had to develop our exhibitions and events and the general use of the museum complex.
We have found that taking part in national initiatives provides opportunities to increase the awareness and accessibility of our collections and have also devised exhibitions to illustrate themes relating to anniversaries such as The Battle of Trafalgar and the related �SeaBritain� enterprise in 2005. We are fortunate that, although we are an independent museum, we can manoeuvre ourselves into general maritime or industrial themed initiatives and events.
Our resources (photographs and archive material) include those on family history, which we have ensured are flagged on VisitScotland�s Ancestral Tourism website, and we are a member of the Fife Ancestral Tourism Forum. We are now working with other industrial museums to contribute as extensively as possible to this growing sector of Scotland�s economy.
Fife�s Museums Forum coordinates joint exhibition projects, marketing and advertising campaigns for the museums in the region, and runs sessions for teachers to introduce them to the resources available in the forum�s collections.
By contributing to online initiatives, such as Scottish Textile Heritage Online, and NIDS (The National Inventory of Documentary Sources in the United Kingdom and Ireland) we can also ensurethat the more complex issue of access to our reserve collections can be tackled and can be accessed via the web, CD-Rom or microfiche.
Finally, we have developed our corporate hospitality programme and increased the use of our Education Centre and galleries as a venue for a diverse range of events. Each summer our restored Fifie herring drifter �Reaper� attends numerous events around the British coast. Visitors to the �Reaper� number around 20,000 a year and we couldn�t wish for a more unique, beautiful or fascinating vehicle with which to spread the word of the museum and its mission.
To respond to the increasing demands of today�s tourism industry, any museum can certainly make the most of their existing, often unique, resources � no matter how limited these may be.
For more information you can contact Jennifer on 01333 310628 or [email protected]
Case Study: 'The Guid Scots Diet?', Scottish Borders Council
Written by Fiona Colton, Senior Museums Curator, Scottish Borders Council
'The Guid Scots Diet?' is a large-scale touring exhibition and museum education/learning project running from January 2006 - March 2007 and organised by the Scottish Borders Council Museum Service. The exhibition explores Scots food and diets from Mesolithic times to the present day and was the most important project the Scottish Borders Council Museum Service developed last year.
The exhibition uses displays that recreate a series of period hearths including a �hunter-gatherer� camp, a Roman kitchen, a medieval market place, a Victorian dining room and a 1960s kitchen. These portray typical food and cooking techniques and examples of period cooking utensils and equipment taken from museum archaeology and social history collections.
In addition to the exhibition, a number of related workshops, activities and events in community venues are being run throughout the Borders region.
The project is also aimed at addressing healthy eating issues, reinforcing the �Hungry for Success� programme currently being run by the Scottish Borders Council Healthy Living Coordinators and NHS Borders Health Education Teams. Funded by the Scottish Executive, this project has a strong identity in Scottish Borders schools and the project managers were therefore delighted to be involved in the early stages of researching and developing the �Guid Scots Diet?� exhibition and learning programme.
Overall we have had excellent feedback from visitors including thank you letters from school children and their teachers. Diet as a curriculum topic can be a bit dry to teach, but the exhibition really encouraged the children to think about what they eat and what is in their own lunch boxes.
For further information, please contact Fiona on 01750 20096 or
[email protected]The eagerly-awaited SMC publication A National Collections Development Strategy for Scotland�s Museums was launched in October 2006. The last strategy in our suite of four, it joins the Learning & Access, ICT and Workforce Development strategies in forming the basis of SMC�s work over the next three years.
The strategy identifies that, as well as being guardians to in excess of 12 million items in collections throughout Scotland, museums are duty-bound to develop these collections to ensure people continue to find them inspiring and relevant. In order to achieve this, and taking into account the differing levels of resources available to museums, it offers a new and practical framework for those who work in Scotland�s museum and gallery sector.
The strategy has three goals:
� to promote Scotland�s diverse museum collections and their potential as community and cultural resources at local and national level
� to support museum staff to develop and sustain collections confidently, openly and effectively
� to encourage museums to provide increased and innovative opportunities for users to truly engage with collections.
To address these goals, the key priorities of engaging people, improving knowledge and shaping collections have been established, all underpinned with the need to support stewardship and work together.
Engaging People recognises the importance of understanding and involving a broad range of users in both public programmes and core collections activity.
Improving Knowledge suggests that acquiring, growing, sharing and retaining information about collections is vital if they are to be used to their full potential.
Shaping Collections explores the policies, practices and people needed to develop collections, ensuring they can evolve and remain relevant.
SMC�s members and our key partners have a crucial part to play in the successful implementation of the strategy through its three-year action plan. A series of �Engagement Days� were arranged where attendees discussed how this, and the recently published Workforce Development Strategy, could work in practice for them and their museum.
For more information please contact Sue Wheeler on
0131 550 4113 or on [email protected]Collections
Development
Strategy
case study
Dundee�s Strategic Change Fund Project � Playing to our Strengths
Amongst the aims of this project, partners Dundee City Council and Dundee Heritage Trust agreed the importance of working together to improve intellectual access to their heritage resources.An intensive documentation enhancement programme began to augment both staff knowledge and visitor interpretation of collections. During this process, a few collections were identified as under-researched, under-used or lacking support in-house. Subject specialists including academics, working and retired curators were then approached to contribute expert collection assessments.
The programme successfully raised awareness of the cultural value of some of these collections. Staff confidence in managing them also improved as suitable areas for research, exhibition and contemporary collecting were highlighted.
Mobile Museum Resources for the Outer Hebrides
Written by Dana MacPhee, Museums Officer, Comhairle nan Eilean Siar
'Turas' - the Gaelic word for journey - is the title of a new outreach programme currently being produced by Museum nan Eilean.
Turas will be based around a number of core themes closely related to island life and culture and will offer a range of resources to suit the needs of the host venue or organisation. In order to involve a range of partners in developing Turas, the Access Matters group was established in March 2006. Access Matters is made up of local representatives from healthcare, social work, arts development, archaeology, education and Museum nan Eilean and meets monthly to discuss the content of Turas and share ideas for the new outreach programme.
The next phase of Turas will be to identify venues and organisations willing to pilot the resource. Local primary schools in the Uists and Benbecula and residential care homes in North Uist and Stornoway have been invited to host Turas early in 2007.
There are two topics that have been selected forthe first phase of the project � Island Energy and The Home Front � each with four sub divisions � land, sea, people and culture.
Island Energy will cover a broad time period and focus on a range of local subjects such as: the formation and archaeology of peat and its use as fuel; hidden landscapes; renewable energy; myths & folklore; songs & poetry; and art & photography. Home Front will focus on issues in the Hebrides during World War II such as cultivation for the war effort; importance of the strategic location of the islands; food & rationing; and people�s memories of World War II on the islands.
For more information, Dana can be contacted on
01870 602864 or [email protected]Cultural Coordintor Project
Written by Louise Higgins, Cultural Coordinator, North Ayrshire Council
Q: What do you get when you put 20 teenagers together with a huge pile of old photographs, maps, books and some cameras?
A: A thought provoking insight into what young people think about their history, their world and their place within it.
The �Writing With Light� project was developed to help increase access to the photographic archive in North Ayrshire Museum. Pupils from Garnock Academy in Kilbirnie, North Ayrshire participated in the project which involved exploring local and regional archive resources.
Initially, pupils worked with the class teacher, museum staff, a writer and a photographer to discuss and explore the archive. The aim was to create new images and writing inspired by the archive and by the people and places in their local area.
In order to provide a context for the local and regional focus of archives, the pupils visited two facilities in the area:
At North Ayrshire Museum in Saltcoats the museum�s manager gave an introduction to the museum and to the archive processes, after which the pupils delved into the extensive photographic archive. The group then visited the Ayrshire Archive Centre in Ayr where a range of materials were put on display in advance of the visit. The pupils were especially interested in maps, books and records which had relevance to their local area.
Pupils participated in further workshops during the course of the project, which ran from January � March 2006.
Working with photographer Carla Hillman-Webster, pupils developed skills in traditional and contemporary photography techniques. The writing workshops, led by Gerry.Cambridge, covered poetry, prose and more effective use of language to enable pupils to create text to accompany the images.
As an evaluation, the pupils were asked:
�Do you think people should keep and display archive material, such as objects, photographs, books etc?�
Over 90% of participants said yes...
�Yes, it shows us how far we have evolved in life and it gave me a sense of well being, it is really interesting.�
An exhibition of the work created in the project was shown in venues across North Ayrshire in Autumn 2006.
For further information please contact Louise on 07990 803909, or email
[email protected]Future Museum South West
In July this year, a ceremony was held at Doon Valley Museum in Dalmellington, Ayrshire, to launch the RDCF project Future Museum South West. Attended by Patricia Ferguson, Minister for Tourism, Culture and Sport, the opening ceremony was accompanied by a launch exhibition entitled �El Dorado� based on the theme of mining.
Future Museum South West is a creative webbased collaboration between the museum services in the South West of Scotland, aimed at promoting the region�s rich history and enhancing access to museum collections.
The website�s collective-driven themes are built around the key areas that make the region distinctive, some of which will have an associated touring exhibition to complement them. Those identified over the next three years are mining (the �launch exhibition�), textiles and arts and crafts.
After a tour around the museum, where she had the opportunity to chat to the photographer Iain Brown whose project �The Legacy� plays a central part in the exhibition, the Minister was invited to 'have a go� on the website.
Once everyone had been given an opportunity to look around, the speeches were held at the
entrance of the museum. Patricia Ferguson said:
�The South West has a fascinating history and this website captures and celebrates the rich and varied past of the region. It will provide an important educational tool for residents and an invaluable link for visitors from home and abroad.�
Carl Watt, SMC�s Head of External Relations, then gave a short speech about the success of the RDCF and Cllr Jim O�Neil, Chair of Community Services for East Ayrshire, talked of the benefits of the site to the region and thanked those involved.
The day was a great success and the Future Museum South West site has had a considerable number of �hits� since July. To date, 2,000 images have been posted on the website, with this figure rising to 10,000 over the next three years as the site continues to grow.
For further information on the Future Museum South West project, visit
www.futuremuseum.co.uk or contact Adam Geary, Museums Development Manager for East Ayrshire Council on 01563 558151 or [email protected]Written by Peter Gray, Museums Officer, East Lothian Council
Like many museums professionals, I have been wondering about the best way of providing online access to collections. The great advantage of digital information is the ease with which it can be copied and the ability to deliver the same content through a variety of different media and in a range of differing contexts.
Couple this with the fact that the World Wide Web allows content to be drawn in from anywhere; the growth in �sociable technologies�
1 such as blogs2; and the fact that creating online content is now easy and requires little technical knowledge; and we can see that there is already shared content out there being used, re-used and re-shaped.Flickr.com is a website that enables people to publish and share digital resources, as well as allowing people to contribute to the information associated with these images by adding comments and notes. Museums across Scotland already have large quantities of digital images of objects in their collections (many created through Scran), but lack the knowledge or resources to make these images and the associated information available on their own websites. Flickr.com offers a simple and free alternative.
At the end of August, I uploaded 51 random images taken from our collections, together with the captions that accompanied them on Scran, along with their museum accession number and a selection of keywords. The Flickr account allows you to access information on your images, and in the five weeks from the upload, my 51 images had been viewed 365 times; two of the images had been �favorited�3 ; one had a comment requesting further information; and I received a publication request for one image.
I took no steps to publicise this experiment, short of including a random selection of the photos on our website (Flickr provides a code to help with this), but the results were certainly promising. I intend to keep adding to the photostream over the next year and perhaps by then some patterns will be emerging � particularly if other museums start to make use of Flickr too.
For the moment, it is at least clear that we can reach some people in this way that otherwise we probably wouldn�t reach at all.
For more information, please visit the East Lothian Museums website at
www.eastlothianmuseums.org, or view the photos on Flickr itself at www.flickr.com/photos/eastlothianFor more advice about IT and online access, you can contact Dylan Edgar at SMC on
0131 550 4121 or [email protected]Written by Lynne Halfpenny, Head of Museums & Arts, City of Edinburgh Council
This year's summer programme at the City of Edinburgh Council Museums and Galleries has been a great success and saw a 12% increase on last year's visitor numbers. Visitors to the City Art Centre made a particular impact on this figure, with the Centre's three summer exhibitions drawing in 28% more visitors than last year.
The summer exhibitions covered three very different art styles:
Toulouse Lautrec and the Art Nouveau Poster
showcased 130 posters from the early 19th century Romantic period to Art Nouveau. 15 works by Henri Toulouse Lautrec were on show including his famous poster for the Moulin Rouge of 1891.Albert Watson: Frozen,
was a visual retrospective of the works of one of the world�s most talented photographers. Born in Scotland in 1942, Watson now lives in New York and his work has appeared on over 250 Cond� Nast covers as well as in Rolling Stone, Time and Newsweek to name a few. The exhibition content ranged from portraits (Johnny Depp, Jack Nicholson..) to reportage and landscape shots.The
Anne Redpath and The Edinburgh School exhibition explored the colourful works of Anne Redpath and her contemporaries such as Gillies, Maxwell, McTaggart and Crozier. 30 works, many with a local connection, were displayed; some from the City�s own collection and others on loan from The Fleming Collection, McManus Galleries, Royal Scottish Academy and private collections.To accompany the exhibitions, staff at the City Art Centre created still life activity centres, interactive gallery guides and workshops, all of which proved very popular with visitors.
The Centre�s three-year strategy involves building on existing strengths and developing a service that is truly audience and visitor focused. The new approach is beginning to show results, and the challenge is now to continue to improve the visitor experience, attract new and repeat audiences and to further drive up visitor numbers.
Scottish Maritime Museum
Thursday 26 October 06
The long-awaited Significance Shcme was finally launched at a ceremony at the Scottish Maritime Museum in October.
Managed by SMC, the scheme, backed over the next two years by �1 million from the Scottish Executive, will make sure that nationally-important collections are identified, cared for, protected and promoted to a wider audience.
The scheme has two strands � �Recognised Collections of National Significance�, which will serve to recognise those nationally important collections, and the �Recognised Collections Fund� which will serve to provide funding for these collections.
Speaking at the launch, the Minister for Tourism, Culture and Sport, Patricia Ferguson, said:
�Scotland�s museums and galleries house collections that celebrate our proud and distinguished history, providing a fascinating and educational experience for all those who visit.
�This new Significance Scheme will, for the first time, allow us to fully recognise many of these collections for their national contribution to our identity, learning and tourism.�
The minister also announced the appointment of Douglas Connell as the Chair of the Significance Committee � a group which will oversee the recognition of collections of national significance and advise on the dispersal of the fund.
In her speech Jane Robinson, SMC Head of Museum Development, said: �This scheme is not about iconic objects, but collections which contribute to the social and economic life of Scotland. The benefits of the scheme are open to all museums and will help us to celebrate with wider audiences the distributed national collection of Scotland.�
Joanne Orr, CEO of SMC, said of the scheme:
�This is a welcome day for many of our treasured collections which, in successfully achieving recognised status, will benefit from a much deserved raised profile at local, national and international level.
�It will also contribute greatly to raising standards in collections care, management and public service delivery for the benefit of future museum audiences.�
Also unveiled at the launch was the new identity of the Recognised Collections of National Significance. The scheme will be managed at SMC by Mike Taylor, former Head of Arts and Heritage at Perth and Kinross Council.
For further information on the Scheme, please call Mike on
0131 550 4137 or email [email protected]Main Grants Workshop
On 26 September this year, SMC held a one-day workshop designed to help participants develop successful applications to SMC's main grants scheme. The workshop covered the process from the initial idea through to completing an application.
Held at the Netherbow Storytelling Centre on Edinburgh�s Royal Mile, the workshop was well attended, with members travelling from as far a field as the Western Isles and Highlands.
All categories of SMC membership were represented at the event, with staff from independent, university, local authority and regimental museums attending. The participants all had very different levels of experience in applying for grants with some having never applied, while others were veterans of the application process.
The first part of the morning was spent explaining the process of application and how SMC has developed the grant forms and guidelines to make things easier for applicants. There were plenty of opportunities for members to ask questions and the morning�s discussions proved a successful exercise in clarification for both members and SMC staff.
Later in the morning representatives from two of SMC�s member museums, Jacky McBeath from the University of Edinburgh and Alice Pearson from Kirkcaldy Museum, presented case studies on successful applications they had worked on and the processes they had used. These presentations inspired further questions from the participants and there was a flurry of development ideas and exchanges between attendees.
Following a break for lunch, during which participants had an opportunity to discuss the morning�s content, members heard about the assessment process at SMC. This led to breakout sessions to work up project ideas against what they had learned and discussed during the day.
The day proved very popular and many members have expressed an interest in coming along to any future funding events. To this end, SMC is planning to run more Main Grants workshops next year and we have also lined up a Small Grants workshop for early 2007. The networking opportunities provided by the day have also led to new affiliations and partnerships between attendees.
For more information about SMC grant opportunities and application advice, please contact Beverley Davies on
0131 550 4115 or email [email protected]Main strengths of the event:
Recognising shared problems and SMC�s
willingness to helpPractical
advice and case studiesNetworking,
sharing ideas and successesInformation sharing and
insight into the whole processQuotes from the day:
�A very
enjoyable day with a great informal atmosphere��Very
useful! Thank you��Practical event with
real advice��Thank you � a very positive and helpful session�
As has been reported in previous issues of MG:Q, the Show Scotland inaugural weekend took place over the bank holiday weekend 28 April - 1 May '06 and was a great success with museums and galleries across Scotland.
A full, external evaluation of the weekend has now been completed, and the findings suggest the event exceeded expectations, successfully achieving the planned objectives.
The evaluation data was collected throughout the event using both an online survey for the participating museums and galleries, and a simple questionnaire given to visitors to gauge their perceptions of the events and activities.
Some of the key findings of this evaluation are:
Volume and Value
All of the museums that took part indicated they would like to attract new audiences, with 70% saying their target would be a specific audience.
Over 50 museums delivered over 120 new, innovative and creative events. In excess of 52,500 visits were made over the Show Scotland weekend � a 30% increase on the same time last year. Timed performances attracted over 16,000 attendees.
Raising Profile
83% of those who took part felt that Show Scotland had had a positive impact on the profile of their museum or gallery, with increased media coverage, a rise in general awareness of the museum and the benefits of joint promotion as part of the weekend.
Partnerships
An important outcome identified early on was to increase partnership working throughout the museums taking part, both within and outwith the sector. 60% of the museums that took part did so in partnership with one or more organisation. Of these, 76% formed new partnerships and 57% worked with existing partners. An important legacy is that some have already planned future events working with these partners.
Toolkits
SMC produced a �PR Toolkit� for use by the museums aimed at enabling the museums to promote themselves effectively over the weekend. These included branding guidelines, posters and tips on events and marketing. The kits proved to be a very popular tool, with only two museums saying they had not used them. 63% of the museums used the branding guidelines, 54% the template poster, 20% the media and marketing tips and 11% the event organisation tips. The Show Scotland e-bulletin, which kept each of the museums up to date with news in the run up to and aftermath of the event was very popular, with 77% stating they found this �very useful�.
Media
As well as the events evaluation, an external analysis of the media coverage of Show Scotland was also carried out. The results were very impressive:
Opportunities to See (OTS):
The total number of opportunities that the target audience had to see the Show Scotland message was 14,929,897.
Advertising Value Equivalent (AVE):
The equivalent cost of purchasing advertising time or space to the Show Scotland coverage was �117,851.87.
Highlights
Some of the press and broadcast highlightsincluded:
� a live link from Live@GoMA � Reporting Scotland
� Scotland Today report
� 16-page colour supplement in the Sunday Herald
� coverage and mention by the editor in Museums Journal
� coverage in the Herald, Scotsman, Press and Journal and Courier
� interviews on BBC Radio Scotland, Radio Tay, Talk Radio and VIPonAir (radio for blind and partially sighted people).
The positive evaluation findings have been backed up with some upbeat and encouraging comments from both the participating museums and galleries and from the visitors to the events:
�What a wonderful way to celebrate Scotland�s museums, collections and facilities� let�s hope that the event will be on the museum calendar for many years to come.�
�This is the beginning of something big. Museums are NOW. Show Scotland is the key that will open up museums to a whole new audience.�
Show Scotland 07
Preparations have begun for Show Scotland 07 which is hoped to be even bigger and better. A strategic approach will be taken to develop Show Scotland in order to reach wider audiences, maximise tourism potential, develop the events programme, raise the profile of Scottish museums and to continue to build capacity in the sector. Show Scotland 07 will take place over the bank holiday weekend 4-7 May 2007 and we are pleased to announce that funding, albeit limited, is available to help member museums stage new and exciting events.
Visit
www.scottishmuseums.org.uk for further information and to download the funding application form. Alternatively, call 0131 550 4100 for a hard copy.The Bicentenary of the Abolition of Slavery in the British Empire
The Department for Culture, Media and Sport (DCMS) has organised a campaign to commemorate the 200th anniversary of the passage of the 1807 Abolition of the Slave Trade Act. This Act outlawed slave trade throughout the British Empire and made it illegal for British ships to be involved in the trade. The commemoration is planned as a celebration to remember those who suffered, to pay tribute to those who campaigned for abolition and to acknowledge contemporary issues regarding slavery.
The Department for Culture, Media and Sport has produced a booklet outlining the history of slavery and extending to cover modern day issues such as race, injustice and discrimination. The Heritage Lottery Fund is actively encouraging community-based organisations to apply for funding for projects inspired by the abolition of slavery. Applicants can apply under any of the established HLF funding programmes for funding for a heritage project that celebrates, raises awareness, conserves, educates or opens up access to material relating to the slave trade. To discuss a project or idea, potential applicants should contact the HLF Scotland Office Development Team (contact details at the end of this article).The Scottish Executive has formed a cultural steering group to co-ordinate and record the commemoration in Scotland. This group is chaired by the Executive�s Equality Unit and includes representatives from: Scottish local authorities; Learning and Teaching Scotland and other educational bodies; the National Museums, Archives and Libraries; the National Trust; SMC; various churches; and religious and community groups. The focus of this group is to share information on plans to commemorate the bicentenary, in order to highlight opportunities for collaborative working and to draft an action plan for taking development work forward.
The Scottish Executive has also commissioned a Historical Review and summary of Scotland�s involvement in the slave trade, to be written in an accessible style. The cultural steering group is also contributing to the production of a calendar of events that includes as many of the planned events for next year as possible. SMC recently circulated a survey to all members, asking (among other questions) if they had heard of this anniversary, if their collections contained any related material and if they were planning an event to commemorate the anniversary. To date, seven members from both local authority and independent museums across Scotland replied that they are planning to organise a related event or exhibition.
Two such events are being organised by the National Trust for Scotland (NTS) and by Glasgow Museums. In Glasgow, a range of activities and exhibitions are planned to take place at St Mungo�s, GoMA and the People�s Palace. The museum service hopes to engage with local communities, libraries and museums and therefore community input for the project will be vital. The development of a bespoke website is being considered to enable this.
The National Trust is planning a project entitled �This is Our Story�, based on West Coast NTS properties and collections. The project includes three strands, designed to broaden access to heritage. A series of workshops is planned, involving diverse communities working together and leading to an Open Weekend celebrating Scottish and African culture and including an interfaith= service. For schools, a crosscurricular schools programme examining slavery and human rights is planned, with associated web-based resources. Research is currently underway examining links between NTS West Coast houses and the slave trade, to feed into the production of a travelling display on the subject. An archaeological excavation at Culzean, in search of an ex-slave�s house, is also planned. A lifelong learning programme will run throughout the year.
SMC urges all our members to consider running an event if at all possible. These can be on a large or small scale, but will give the opportunity to be involved in a country-wide activity commemorating an important milestone in human rights.
For further information on HLF funding for events commemorating the abolition of slavery in 2007, please visit:
www.hlf.org.uk/hlf/themes/index.htmlFor further information relating to UK-wide planned commemoration events please see the DCMS website:
www.culture.gov.uk/about_us/culture/abolition_of_slavetrade_bicentenary.htmOver the past few months, a number of Scottish Museums have been honoured with visits from Royalty to perform opening ceremonies.
Royal Scots Dragoon Guards, Edinburgh
On 6 July the Queen paid a visit to Edinburgh Castle to officially open the Royal Scots Dragoon Guards' new �1.5m museum that is housed there.
The day after rain almost 'stopped play' at the Royal garden party, the sun came out in force to greet Her Majesty, who is the regiment's Colonel-in-Chief. During the ceremony, the Queen was greeted by a fly-past by four RAF Tornados nd received the keys to the castle from its governor, Major General Euan Loudon.
The ceremony was attended by SMC CEO Joanne Orr, who said:
"Excellent day in true military style. It was fantastic to see the museum get the Royal seal of approval!"
Brigadier Melville Jameson, Colonel of the Regiment, said:
"We are honoured by Her Majesty's interest in our splendid new Museum, made possible with help from many quarters, not least the Heritage Lottery Fund. We hope that many thousands of visitors will enjoy the wonderful displays and our Regimental Heritage."
Following the ceremony, the Queen, accompanied by the Duke of Kent, Deputy Colonel-in-Chief and a former member of the regiment, took a tour around the museum, which documents over 300 years of Scottish military history.
Later Her Majesty presented four regimental Duke of Kent medals to members of the cavalry regiment.
Kelvingrove, Glasgow
This time accompanied by Prince Philip, the Queen paid an official visit to the newly-refurbished Kelvingrove Art Gallery and Museum on 13 September. Following its �35m overhaul Kelvingrove held an unofficial opening in July, and has welcomed over one and a half million visitors through its doors since.
After being greeted by Lord Provost Liz Cameron, the Queen was shown round the galleries on the first floor by Glasgow City Council�s Director of Cultural and Leisure Services, Bridget McConnell. Her Majesty spent three hours exploring the new exhibits, including the famous Salvador Dali painting �Christ of St. John on the Cross� and a portrait of Mary Queen of Scots, while Prince Philip was shown around Kelvingrove�s ground floor.
At this, official, opening, the Queen gave a short speech in which she said:
�I know that the renewal of this famous and much cherished landmark has been a long-held aspiration.�
�I am confident.. that this restoration will not only preserve a degree of familiarity for those innumerable Glaswegians with long and happy memories of this place as it was, but also, in its splendid new state, fascinate and educate old and new visitors for many generations to come."
The Queen and Prince Philip then joined 400 people for a civic lunch, which was also attended by Carl Watt, SMC's Head of External Relations, and Graeme Roberts, SMC Chair.
The Royal couple then rounded off their visit by meeting staff and schoolchildren from across the city.
Almond Valley Heritage Centre, Livingston
HRH The Princess Royal also made a visit to Scotland in September to officially open a new footbridge at Almond Valley Heritage Centre.
The �200,000 project allows visitors to cross the River Almond to a new site where the Almond Valley Heritage Trust has ambitious plans to develop a range of attractions highlighting the history and environment of West Lothian.
Councillor Hugh Owens, tourism spokesman for West Lothian Council, said:
"The new footbridge gives direct access to the new project, which will offer a wide range of educational and leisure opportunities for children, young people and families and help attract more visitors to West Lothian."
Before opening the new 40-metre Charlesfield Bridge, Princess Anne took time to tour the Centre's annual environmental fair.
Muriel Gray at Glasgow School of Art
The Treasure Seekers campaign, launched in 2004 by First Minister Jack McConnell, kicked off once more in October when Muriel Gray, renowned author, broadcaster and columnist, was photographed at the Glasgow School of Art.
Treasure Seekers is an exciting project designed to enthuse the Scottish public about the wealth of museums available to them, and highlight the important role that museums play in their communities. The campaign focuses on building a collection of photographs featuring celebrities alongside their favourite object from a chosen museum or gallery.
Talking about her passion for museums, Muriel said:
�Museums and galleries are creative, inspirational environments. They teach people how to look at and to perceive things � how to be creative. One can learn from and be taught by that environment itself.�
Muriel was photographed at the Glasgow School of Art, in both the library and the Mackintosh room, and here is pictured with a Mackintosh chair (front cover image).
Explaining her choice of venue, Muriel said:
�I studied at Glasgow School of Art between 1975 and 1979 and feel that, as an art student, the staggering beauty of the building was rather taken for granted. At the same time though, the beauty and inspirational nature of the work space was absorbed, by a process of osmosis, and became and sort of minute-by-minute inspiration.�
There were two inaccuracies in the explanation of the Bergen-Belsen painting in the People�s Museum piece on page 25 of the last MG:Q. Marianne Grant was, in fact, 21, not 17, when she was first captured and it was at Auschwitz, not Bergen-Belsen where she painted the walls of the children�s infirmary.